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Paper 101

  • Kiln 1120 Southeast Madison Street Portland, OR, 97214 United States (map)

It’s crowded out there! Consumers are bombarded with information every day, what are the things that resonate and are actually remembered? How do some brands rise above and earn brand loyalty? Brands can’t afford to blend in or rely on “one and done” impressions. It’s time to focus on the details that consumers experience during different moments of the customer journey using print. More specifically, using color & texture in print to create moments that stop people in their tracks, spark connection and work toward building a lasting impression. The most memorable brands become part of the consumer’s subconscious by consistently showing up in fresh, surprising ways. Paper is a huge part of this … come learn how!

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October 17

Get Crafty: A Signmaking Workshop for Creatives

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October 17

Workshop: Past Words / Future Words with Prem Krishnamurthy